Question 1
An advertisement for a smartphone shows only a smiling teenager taking photos at sunset, with no mention of price or battery life. What is the best explanation for this choice?No clue? Show me the answer
Correct answerCorrect!
IncorrectStep-by-step walkthrough
Choose a solution method
Method #1Direct reasoningStep 1: Identify what is shown
The ad shows a happy user enjoying a feature, but leaves out price and battery life, two practical details a buyer might want.
Step 2: Apply the idea of selection
Selection means creators choose which details to include or exclude to shape an impression, not by accident.
Step 3: Interpret the purpose
The purpose of an ad is usually to persuade, so showing only appealing details supports that goal.
Step 4: Select the answer
This matches the choice “The creator selected details that build a positive impression while omitting information that might weaken the appeal”, which names selection as a deliberate, purposeful choice.
Method #2Process of eliminationStep 1: Eliminate space excuse
Ads can always add small text or a caption, so lack of space is not the real explanation here.
Step 2: Eliminate legal claim
There is no rule requiring ads to hide price or battery details, so this option is invented.
Step 3: Eliminate accident claim
Media texts are deliberately constructed, so calling this an oversight ignores that everything shown is a choice.
Step 4: Compare remaining option
Only the choice “The creator selected details that build a positive impression while omitting information that might weaken the appeal” reflects the taught idea that selection shapes impressions on purpose.
Step 5: Confirm
The choice “The creator selected details that build a positive impression while omitting information that might weaken the appeal” is correct.
Question 2
A company posts a video of a new energy drink showing only athletes drinking it during dramatic sports moments, with upbeat music and no mention of sugar content. Which question would best help a viewer uncover how this message was built?No clue? Show me the answer
Correct answerCorrect!IncorrectStep-by-step walkthrough
Choose a solution method
Method #1Direct reasoningStep 1: Identify the scenario
The video highlights excitement and athletic success but avoids mentioning sugar, a possibly unappealing fact.
Step 2: Apply the key question
A useful habit taught for spotting construction is asking what is shown and what is left out.
Step 3: Interpret its usefulness
This question directly targets the selection and omission choices behind the video's impression.
Step 4: Select the answer
The choice “What am I being shown, and what am I not being shown in this video?” matches this exact diagnostic question.
Method #2Process of eliminationStep 1: Eliminate views count
View counts reveal popularity, not how the message itself was constructed.
Step 2: Eliminate logo design
Font and colour of a logo are branding details, unrelated to uncovering omitted content.
Step 3: Eliminate video length
Comparing video lengths does not reveal what facts were selected or excluded.
Step 4: Compare with target skill
Only the choice “What am I being shown, and what am I not being shown in this video?” directly probes selection and omission, the core construction technique.
Step 5: Confirm
The choice “What am I being shown, and what am I not being shown in this video?” is correct.
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