Question 1
An ad for a family car states: "Our airbags exceed all federal safety standards, proven in over 500 crash tests." Which type of appeal is this advertiser primarily using?No clue? Show me the answer
Correct answerCorrect!
IncorrectStep-by-step walkthrough
Choose a solution method
Method #1Direct reasoningStep 1: Identify the language used
The phrase includes a specific number, '500 crash tests', and a reference to meeting standards. This is factual, measurable evidence rather than a feeling-based description.
Step 2: Match to appeal type
Logical appeals use statistics, specifications and evidence to convince through reasoning, which is exactly what this phrase does.
Step 3: Consider what is missing
There is no emotional imagery, personal story, or reference to trust and authority figures, so emotional and ethical appeals are not the focus here.
Step 4: Confirm the answer
Since the phrase relies entirely on numerical proof, the logical appeal is the correct classification.
Method #2Process of eliminationStep 1: Rule out fear-based emotional appeal
While safety could evoke worry, the sentence itself gives data, not fear-inducing imagery, so this option misreads the language used.
Step 2: Rule out ethical appeal
There is no mention of moral duty, awards, or expert endorsement, so an ethical appeal is not supported by this text.
Step 3: Rule out nostalgic imagery
The sentence contains no reference to memories or family trips, so this option invents content that is not present.
Step 4: Confirm remaining option
Only the logical appeal option accurately matches the statistical, evidence-based language in the sentence.
Question 2
A skincare brand's slogan reads: "Dermatologist-approved for over 30 years." Which appeal type does this slogan primarily rely on?No clue? Show me the answer
Correct answerCorrect!IncorrectStep-by-step walkthrough
Choose a solution method
Method #1Direct reasoningStep 1: Identify the key phrase
The phrase mentions 'dermatologist-approved' and '30 years', both of which point to expert authority and established history.
Step 2: Connect to appeal categories
Ethical appeals target trust and credibility, often through expert endorsement or a brand's long history, matching this exact wording.
Step 3: Check for other appeal signals
There are no numbers describing product performance and no sensory or nostalgic imagery, so logical and emotional appeals do not fit.
Step 4: Confirm the answer
The slogan is built entirely around borrowed authority and reputation, making ethical appeal the correct choice.
Method #2Process of eliminationStep 1: Rule out logical appeal
No statistics or measurable claims about skin improvement appear in the slogan, so this option does not match the text.
Step 2: Rule out nostalgic emotional appeal
There is no reference to childhood memories or past feelings, so this reading adds meaning that is not there.
Step 3: Rule out sensory emotional appeal
The slogan does not describe texture, smell or touch, so sensory language is not the basis of this claim.
Step 4: Confirm remaining option
Only the ethical appeal option correctly identifies the use of professional endorsement and reputation.
13 more questions in this topic
Pick this up in your Library: it holds the whole topic, notes, cheatsheet and questions. Your answers here are kept on this device.